International Trademark Filings

International trademark protection allows businesses to secure rights across multiple countries through centralized or coordinated filing mechanisms.

The appropriate strategy depends on the jurisdictions involved, business objectives, and long-term brand plans.

Madrid Protocol Filings

The Madrid Protocol enables trademark owners to seek protection in multiple member countries through a single international application, based on a home-country filing or registration.

This system simplifies administration and allows centralized management of renewals and subsequent designations, subject to national examination in each designated country.

Multi-Country Strategy

International filing strategies require careful consideration of market entry plans, enforcement priorities, and jurisdiction-specific requirements.

In certain cases, direct national filings may be more appropriate than centralized applications, depending on the countries involved.

Coordination and Management

International trademark matters are managed through coordination with local counsel in the relevant jurisdictions.

This approach ensures compliance with local laws while maintaining a centralized point of communication and oversight.